And this is one of the metrics that is least taken into account. However, it is of great importance. The use of email marketing has expanded in 6 tips to improve recent years in the hospitality sector, and improving the CTR of restaurant emails is now a primary task.
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What role does CTR play in email marketing for restaurants?
To improve the CTR of restaurant emails, a well-studied segmentation strategy must be implemented. At this point, it is necessary to be clear about the objective to be achieved and who the establishment’s potential customers are.
Likewise, it is important to plan what action you want to provoke in people with the content offered. Having all these aspects clear will allow you to define the links and CTAs to include in the email marketing campaign. The bahrain phone number data higher the CTR, the greater the number of users who will complete the determined action.
What percentage is considered a good CTR?
The global catering sector has seen its revenue and the most summery newsletters to capture leads activity reduced as a result of the pandemic. Now that society and tourism seem to be returning to a situation similar to that of 2019, brands want to put all their effort into accelerating their reservations and repositioning themselves . Email marketing is a strategy that can help companies in the sector to find philippines numbers their place in the market again.
This is a metric that cannot be missed when measuring the success of an email marketing campaign in the restaurant sector. Improving the CTR of restaurant emails means offering something of great interest to your potential customers and managing to reactivate the business. To do this, there are some very favorable steps that can give the best results.
Although there is no exact. Number to 6 tips to improve determine a good CTR percentage in an email marketing campaign, it is estimated that it has to be around 4 or 5%, since the general average is between 1 and 3%. Finding a CTR above 5% or more than 10% is considered very high and is a figure that is not usually found frequently.
Reasons to measure CTR in an email marketing campaign for restaurants
CTR is a basic part of an email marketing campaign and deserves special attention. There are three factors that are decisive when it comes to achieving a good percentage:
- Valuable content: To improve the CTR of restaurant emails, it is very important to have quality content . Setting the CTR among the KPIs is essential to better understand if you have a properly segmented, engaged database. After all, it is the only way to present relevant content to each type of customer.
- Engagement: Knowing the CTR of an email marketing campaign is very important to get an idea of the engagement generated by the emails sent. This way, you will know
- the commitment of customers towards your brand and if what you offer is of interest to them.
- Communication: Maintaining fluid communication with users is very important. It is key that they have news about the company, such as promotions, news, discounts, etc. Connecting with the brand and being interested in it is one of the objectives of communication for any business.
Tips to improve the CTR of restaurant emails
There are several tips that. Can be taken into account to get the most out of an email marketing campaign in the restaurant sector. The following are the basic ones that you should already include in your work plan: