Using stories with characters and emotional content leads to a better understanding of the key points a speaker is trying to make, and makes them more easily remembered weeks later by his audience.” — Paul J. Zak
Humans are social animals, and research shows that we love to look at human faces . So whenever you use any form of social proof, whether it’s a customer story, a testimonial, or a positive review shared on your social media, accompany it with a high-quality photo of the person speaking.
According to Buffer
Twitter posts with images get 18% more clicks, 89% more gambling data china favorites, and 150% more retweets than posts without them. By partnering with Buzzsumo, Buffer also found that images get more engagement than any other type of post on Facebook.
Key takeaway: Associate your social proof examples with faces to generate more engagement on your social media.
We love sharing our customers’ successes with the world and giving them a platform to talk about their achievements. Discover how theJewels brand has become an iconic brand in Belgium with 8 stores today.
Create Persuasive “Customer Testimonial” Videos
According to a study published in 2023 , video is the preferred brand content for consumers on social networks . Video is twice as likely to be shared as other content. As a result, you should definitely integrate filmed content into your special social media strategy.
Customer testimonials are compelling because of their inherent objectivity: someone who doesn’t work for your brand is validating your product or service, making them seem more credible to your audience. While it’s a lot of production, you should consider filming testimonials and sharing them on your social media channels.
Everyone loves to watch a great success story , learning phone number iran from the experiences of those who succeed. Once you have produced your testimonial video, it becomes a powerful tool that you can use in your email marketing, on social media, on your blog, on your website landing page, and much more.
Use social proof in your marketing
Chances are, you’ve used some form of social proof to justify a opportunities as chinese brands improve quality purchasing decision. It’s an incredible marketing tool because it appeals to one of our primal instincts: to be part of a group.
Social proof can be used in almost any marketing context. From your website to your email marketing campaigns to your social media and blog, all of your communication channels can benefit from it.