Who says that Lead Nurturing can’t bear fruit in the summer? Technological disconnection on vacation is an idea that disappeared years ago . As the Digital 2021 study indicates , the use of mobile devices is already massive in our country. Society is spending more and more time online.

In the summer, when people are away How to Maintain from the office, screen time may be reduced, although the tendency to check their mobile phones several times a day remains. The expansion of tablets also helps to maintain the brand-community link in the summer.

Your customers will continue to be active online, so it is important that you do not stop your email marketing campaigns . This way, you will remain alive in their minds and avoid becoming a secondary concern in their preferences.

The importance of lead nurturing for your business in summer

The concept of lead nurturing  is much more than just sending emails to your audience and using the users’ first name in the body of the message.  Personalization plays an important role in this technique, being the essential piece for success.

It is important to know the current situation How to Maintain of your business and the market in order to offer content with the potential to engage. In summer, the rules change a little: commercial activity is reduced, many people go on vacation and brands advocate for fresher communication.

With this foundation, you need to know what to offer your followers to motivate them and achieve a good conversion rate. And lead algeria phone number data nurturing will help you with the following:

Direct contact with customers

You can start a conversation with the customer from email typography: the best web fonts for your email marketing sendings the moment they show interest in a product or service from your company. This way, you can start building a bond of trust as soon as contact is made.

Provides additional information about leads

During a lead nurturing campaign, you have the great philippines numbers opportunity to get to know your subscribers in more detail, as well as the most common conversions and the products that are most popular during these summer months. 

With this information at your disposal, you can design more effective communication campaigns with content and articles that offer optimal performance at this time. Also, for campaigns in the coming years, you will already know the roadmap to follow, which will reduce the time and effort spent on research .

Identify new business opportunities

Companies often forget about a sale once it has already been made. This is a serious mistake. Looking at the sales process helps to identify the steps taken by the user to reach the final transaction. And from here you can obtain very useful information.

Not all leads are the same . What convinces one may not necessarily convince the rest. With a detailed analysis of the conversion funnel, you can create behavioral patterns to improve your purchasing processes and detect new sales opportunities.

Strengthening the relationship with the community and potential customers

Lead nurturing gives you the opportunity to bring new customers to your website. It even gives you the opportunity to convert customers who are highly likely to be regulars into repeat users of your business.

How can you make this transition? With content tailored to your current preferences. Combine typical summer elements with the needs of the season. This way, you can stand out from your rivals, make a name for yourself in the market and increase your sales opportunities.

How to plan a successful Lead Nurturing campaign

Organization is a key element. Working on impulse may work once, but in the long run it is a strategy that does not end well. Therefore, when you start to design your Lead Nurturing campaign you have to structure it in the following way:

Define the audience you want to target

To build a lasting relationship, you need to know your community of followers like you know your family members. You can identify users, or groups of users, based on the following aspects:

• Demographic information: age, geographic location, profession, etc.
• Interests: the hobbies they like to do in their free time.
• Commercial interest: items they like to consume, products in your stock that attract them, etc.

Set your goals

When it comes to working on your email marketing campaigns for this summer, you need to know what you want to achieve. And not everything has to be linked to sales : downloading a PDF with your promotions for this season, asking customers for their opinions on a product or service, signing up for an event organised by your brand…

Decide the frequency of shipments

Not all lead nurturing strategies have to be the same. Within a group of users there are differences in affinities and preferences . But there are certain emails that will help the potential client go through the conversion funnel until they reach the desired finish line:

• Welcome email . Introduce your brand and list the benefits that users get when they sign up for your email marketing newsletter. Also, take the opportunity to announce the content you will offer in future emails.
• Content that interests subscribers . With a broad knowledge of your customers, you can determine what they really want to consume. Tutorials, guides, news… don’t dismiss anything.
• A small taste of what you do . Offering a small treat can trigger a love affair with your product. It can be an ebook, invitation to a webinar, a free demo, etc.
• Launch the offer . If the previous steps have been well received, it’s time to achieve conversions. Don’t launch a generic campaign that could harm you. Use the qualities of lead nurturing to define the ideal moment.
• Be on the lookout for answers to user questions . Have a link to your website’s FAQ ready. Or create one specifically for your summer email campaign.
• Make personalized offers . The ultimate action to successfully close a lead nurturing campaign. The steps taken previously have provided you with plenty of data to give your consumers exactly what they crave. Try to make what you offer fit like a glove to what they need.

Tips for your summer emails

Each season has its own particularities. Failure to respect them can lead to a detrimental reduction in income and loss of trust from your followers.

To avoid any surprises, here is a list of tips that will help you improve the performance of your summer newsletters :

Taking care of responsive design is key

During the holiday months, users tend to put aside their desktop/laptop computers and use their mobile phones and tablets more. This means that all your emails have to be adapted to these devices .

It goes without saying that before you hit the send button you need to double-check that everything in your newsletter works and reads perfectly. Imagine if the user receives the email and the images are distorted, the text is not legible or the CTA cannot be clicked. They will immediately leave the email and the image they have of you will be damaged.

Captivate the reader with an attractive subject

There’s no point in working on quality content if you can’t capture the reader. The subject line is essential to ensure a good opening rate, which is a compelling reason to put effort into it. 

Summer gives you the opportunity to write more casual phrases. You can even use emojis . A fresh and different touch will encourage your subscribers to open your email.