See how to export more and more efficiently without spending money on trade fairs like most SMEs do in the internationalization process
Fernando Coimbra Lopes
Jul 10, 2012
For most SMEs, business development in foreign markets is a daunting task, no matter how many strategies they are using, no matter how great the product is, no matter how well developed the sales funnel is. In the export process, generating new business continues to be a truly daunting process.
alternative to fairs
Evaluate the Export Process
Participating in fairs and exhibitions may not be an option for exporting for two reasons:
Or because it does not have the expected impact on sales
Or because we don’t even have the Lebanon Mobile Number List budget to try to understand if they are an option that generates ROI.
In the first case, if you don’t have a well-designed and integrated marketing and sales process to ensure a conversion rate of visitors into potential customers with minimal effort, it may still make sense to invest in trade shows. But you have to do your homework.
Tactics to Export More
Don’t Think That Everything Is Made Up!
How to export more without “throwing” money at fairs?
Can inbound marketing be a solution EX Mobile Phone Numbers to this problem? The statistics for inbound marketing on the Internet are quite convincing and show that companies that invest in global and sustained inbound marketing programs have a very positive ROI.
Where are your customers? What about influencers? What about prescribers? If they are at trade shows, they should be at trade shows; if they are online, you need to change your approach.
Yes, it takes time, effort and resources.
It is the 21st century and the paradigm has changed.
If you are looking for support in developing your business abroad, SMarketing will put you on the right track.
