Have you ever received an email notification or promotional offer from a brand? Congratulations! You’ve fallen victim to permission marketing.
Victim? Yes, you have agreed to receive advertising for certain products and/or services that were of interest to you at a given time.
Whether it’s their birthday or any other special occasion, you’ll often see these kinds of promotional messages. Come on, they’re not bad at all, so you can use them to your advantage.
Would you like to learn more about permission marketing? Then keep reading.
What is permission marketing
Permission marketing is the star of early 2000s marketing strategy, and for good reason. Basing marketing on respect and user privacy has proven its worth.
Permission marketing refers to the type of advertising that allows customers to receive offers and promotional messages from a brand with Gambling Number Data their consent. If consumers give their permission to receive marketing emails, marketers understand their consumers better.
That’s why some of the common permission marketing practices are so widespread today, such as email subscription models and lead magnets.
The 6 principles of permission marketing
This term that brings us together here today was coined by a renowned marketer and blogger named Seth Godin, who is credited with the EX Mobile Phone Numbers principles to follow, apply and comply with in permission marketing:
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Anticipation: People will anticipat information they will receive about the company’s service and/or product.
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Personalization: Marketing information is explicitly related to the customer.
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Relevance: Marketing information is something that interests the consumer.
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Consent: The marketer must always request and obtain consent before beginning or altering an agreed relationship in any way.
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Transparency: It is the company’s responsibility to be as transparent as possible about its intentions and to allow control of the relationship with the client.
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Data minimization: Data types, such as first-party data, should be used in the minimum amount necessary to ensure relevance and personalization.
While it is true that all of these principles go hand in hand with the world of marketing in general, they are closely related to data privacy laws .
Effective Media for Permission Marketing
The ideas behind permission marketing are used all over the media these days, but here are some of the most common ways your business could use it:
1. Email Permission Marketing
hat runs on permission marketing means having a list that is built entirely with subscriptions. Purchasing emails is not allowed in this model.
These can be created through RSS feed options or regular newsletters after a customer reads a blog. A few years ago it was quite invasive , but nowadays their practices have improved and it is now more organic.
2. Permission marketing on social media
If you think about it, social media, excluding advertising functionality, is permission-based. Users choose to follow your company’s account, whether it’s on Facebook, Instagram, Twitter, Youtube, among others.
And on each of these platforms, users choose to watch your stories or subscribe to your channel based on the value you give them. The best advantage of using multiple platforms is that you reach a specific audience.
One tip, approach your social media with a value perspective first rather than a sales perspective, this way you will have a much better chance of seeing a positive ROI through social media.
3. Marketing Permission in SMS Marketing
You need to be careful with SMS marketing as the texts are very personal, but SMS marketing is a great way to use permission marketing if a customer wants to hear from your business.
You need to be explicit and tight with your use of text, but as long as it is transparent, it can be a huge advantage.
Popular examples of SMS permission marketing include:
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Appointment confirmations.
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Raffle opportunities.
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Concursos / marketing de eventos.
4. Permission marketing in content marketing
This is arguably the most popular avenue for permission marketing. Businesses around the world have recognized the value of creating great content and information for free as a way to get in front of potential customers.
If you think about it, that’s what we’re doing with this blog. Curious, isn’t it? The idea is to demonstrate experience and provide value up front , in this way you generate goodwill and respect in the eyes of your potential clients.
By ranking your content in search engines, businesses can drive users to their site and encourage them to sign up for a newsletter or sales call through lead magnets (more content behind an email wall) or contact forms.
Levels of permission marketing
Just as there are different means of disseminating permission marketing, there are also different levels of permissions that users or your target audience may allow or that you as a business should consider offering.
Knowing where your company is located will help you implement better action and strategy measures. In addition, you should not focus only on this, since the ideal is to make appropriate use of each of them:
1. Situational permission
We are at the starting point, when you are about to close a sale and offer the customer an additional product. Perhaps the question: Would you like to add fries to your order? from McDonald’s sounds familiar to you.
This is the level of situational permission, where the customer is about to make a purchase, but you
