Message receiv five out of five: do not use negative social proof to convince consumers to buy a product or try a service. It is not nearly as effective as positive social proof.A study report in the Washington Post test the effectiveness of four different messages in persuading consumers to use fans over air conditioning in the summe. Thereby saving energy. Here are the messages:
Message 1
Inform consumers that by choosing the fan they would save $54 on their electricity bills.
Inform consumers that switching from air conditioning to fans would allow them to produce 119 kilos less greenhouse gases per month.
More moralistic, it aim to persuade consumers that using a fan and not an air conditioning system was “the right thing to do”.
Message 4: Inform consumers that 77% of their neighbors gambling data brazil already preferr fans to air conditioning.
In your opinion, which message was the most effective? It was message 4 —the one that us positive social proof. It was more effective than saving money (message 1), saving the environment (message 2), and doing what is morally right (message 3). While all of these messages are compelling in their own right. They are not nearly as effective or as appealing as being part of a majority group.
How to Successfully Promote Your Business Using Social Proof
Social networks like Facebook and Instagram are power by stories and images. Combine them to create compelling, captivating content that persuades your prospects to take the plunge.
Telling interesting stories
Anecdotal stories and success stories from your customers are a great way to demonstrate the value of your products. Reviews are compelling, of course. But a story center around phone number iran a customer. Who clearly poses a problem, a search, a solution, and a positive outcome will be much more powerful.
Psychologists Christopher Chabris
Daniel Simons, in their book The Invisible Gorilla . Report that stories are perceiv as more trustworthy. More convincing, and more memorable than numbers because humans remember motorcycle tire market opportunities them much more easily than averages or percentages. This can be attribut to human nature.
Our ancestors did not have data or ways to record information to pass it on — it was done through stories. The human brain is condition to remember stories .