The 5 Types In her article “Social Proof is the New Marketing,” posted on TechCrunch, Aileen Lee explains how sharing examples of social proof on your social channels can increase the number of people who discover and trust your brand. She breaks down five categories of social proof:
1. Social proof through expertise
This is the opinion of popular influencers or people whose voice is authoritative in your industry. If a very successful fashion blogger recommends your products, for example, it is almost ebay data certain that your sales will skyrocket.
2. Social proof through celebrity
It’s about getting celebrity endorsements, or partnering with them, and it can be incredibly effective. In his article, Lee cites the examples of Jessica Simpson and Nerida Joy, who helped the brand Beautymint attract half a million visitors to its website on the day it launched.
3. Social proof through user success
This applies when you’re showcasing people who are successfully using your products. The example that comes to mind might be the how-to videos you see in supermarkets or on TV shopping shows… But there are ways to do it that are much more authentic and engaging—true “ success stories.” Consider how Nike followed and chronicled Eliud Kipchoge as he ran the fastest marathon in history . He crossed the finish line in just two hours and twenty-five seconds, wearing Nike’s “Zoom Vaporfly 4%” sneakers. While he narrowly missed his goal of breaking the two-hour mark, he still made history.
The reasoning is simple. If other people can achieve phone number iran their goals using your products, then so can your customers.
4. Social proof in numbers
This type of social proof aims to highlight the popularity of a product or service. The motto under the golden arches of McDonald’s logo illustrates this perfectly: “Billions and Billions Served.”
By drawing attention to the popularity of a product or service, you imply that it is a popular choice, which reinforces your customers’ purchasing decisions.
5. Social proof through proximity
Recommendations from friends and family are a particularly cats are the most common type powerful form of social proof. 77% of consumers are more likely to purchase from a business they discovered through this channel.
Additionally, Lee’s findings show that people who are recommended your products by friends or family are more likely to convert into customers, complete purchases faster, and spend more.