In fact, the best thing you can do this season is to take advantage of the time to check off overdue email maintenance tasks, shake up your content, play around with your design, and create the best summer newsletters to capture leads.
There are many reasons why people often choose summer as their favorite time of the year. It’s a time when they can finally pack their bags and get away. They’re also less stressed, so they may be more inclined to pay attention to deals and discounts.
Being busy during the year deserves to slow down and dedicate more time to leisure and entertainment. And although disconnecting is the key, mobile phones are still used to search for options, plans or make purchases. So, don’t miss this opportunity and create summer newsletters to capture spectacular leads.
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Summer newsletter ideas to capture leads
With the hustle and bustle of everyday life, it’s easy to forget about email maintenance. When was the last time you sat down and looked at the different aspects of your strategy ? How is your subscriber segmentation, the health of your email list, and your subscriber forms?
Use the season to get your email marketing bahamas phone number data database back in good shape. Study these ideas and adapt them to your summer newsletters to capture leads.
Tips for creating summer newsletters to capture effective leads
It has been proven that Email Marketing is still highly what an email campaign to announce holidays should look like profitable for communicating with consumers, increasing sales and building customer loyalty. In fact, it is a direct, personalized and fairly inexpensive method compared to other channels.
However, this doesn’t mean that you shouldn’t work on it philippines numbers and plan ahead. Below you can see the best practices for creating good newsletters through examples that achieved good results.
1.- Make a good segmentation of your readers
How can you get more personal with your readers? Analyze your list and group subscribers based on location; previous purchases; gender; age group; interests, etc.
Last year, 93% of companies increased their revenue using advanced personalization strategies (Monetate and WBR Research), so it’s definitely worth the sweat.
For example, when you know your reader’s location, you can send them flight deals to nearby airports or suggest weekend trips to neighboring cities . This will give you a good chance of converting a lead into a customer.
And if you also add a discount/giveaway if your reader shares the information with a friend or family member, you will increase your leads exponentially. Are you missing this information? Voyage Privè does this in an attractive and interactive way in its email.
2.- Create interactive newsletters
It’s summer, so get in the mood and try to surprise your subscribers with a fun newsletter, game or puzzle. Also, use colorful graphics and a nice, fresh ” summer breeze ” with a fun ” twist .” Catch your subscribers’ attention with something unique and don’t be afraid to experiment.
Just like this newsletter with a bikini mixer that lets you mix tops and bottoms as you like. It all depends on you, on the attractive elements you want to create, your newsletter will be forwarded and you will capture leads naturally.
3.- Facilitates the purchasing process
Most of your customers don’t take their laptops to the beach with them. But mobile devices are definitely a new accessory that’s necessary for sun and fun. Make it easy to shop on mobile devices and don’t forget to boast about it in your summer newsletters to capture leads. Offer a 2-for-1 deal on the same product and suggest splitting it with a friend or family member.
Optimize your text and graphics to be as mobile-friendly as possible and easy to navigate on small screens . Be careful when designing CTA buttons and make sure they are clearly marked as clickable elements by using bright colors to distinguish them from the rest of your design.
Also, move them to the top of the page so your subscribers don’t have to scroll to find them. And last but not least, remember to make them big.