- A responsive design so that it can not only reach your audience’s inbox, but also allow reading on any device.
- Communicate your brand identity, allow the reader to identify and generate trust, grab their attention and lead them to take action.
We know that the design of your emails is as Email Typography important as maintaining the graphic line in all your communications. However, we find that one of the most used graphic elements is corporate fonts and that, when it comes to transferring them to our communications or newsletters, they affect their reading because not all fonts are compatible with any browser on any device.
What should we do in such cases? The answer is simple: ensuring that your message is read
should be the priority, and adapting your design should follow.
Under this premise, we must be wise when choosing the typography for our communications and choose a safe font . Due to the different operating systems and multiple devices, it is difficult to ensure that everyone has the same text fonts enabled, so this choice is relevant.
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What are the most recommended fonts for sending email marketing campaigns?
Both on the Internet and in emailing, there are 6 back-to-school newsletter ideas web fonts and safe web fonts. We will explain how they work and when to use them:
Safe web fonts
These are the fonts that are located in the local font philippines numbers directory of the users’ operating systems, this means that they are fonts previously installed on their devices. They are called safe because there is a higher percentage of “security” fonts that are pre-installed in the local font directory of most operating systems , this includes email and web clients, so it will not generate any display errors in our communication and the user will see it as we want them to see it.
According to W3School, the following fonts are the best web safe fonts for HTML and CSS:
- Arial (sans-serif)
- Verdana (sans serif)
- Helvetica (sans serif)
- Tahoma (sans serif)
- Trebuchet MS (sans-serif)
- Times New Roman (serif)
- Georgia (serif)
- Garamond (serif)
- Courier New (monospace)
- Brush Script MT (cursive)
For email (and those you find in MDirector) the recommended sources are:
- Arial
- Courier New
- Georgia
- Lucida Sans Unicode
- Tahoma
- Times New Roman
- MS Trebuchet
- Verdana
Especially since it is recommended
to use fonts that are easy to read . If you are just starting out in the world of Email Marketing, we recommend adapting your designs to these fonts. You can balance the design with image-based headlines that include your branding or corporate fonts and use web-safe fonts in the body of the text. With this, without loading your creativity with images, you can maintain consistency and at the same time ensure correct reading in email applications.
Below is an example, created with MDirector’s Drag and Drop Editor. The yellow header is an image with a specific font, and the body of the email is made with a safe web font.