If you want to make the right choice when selecting the best CRM, you should also consider what the usage trends for WhatsApp and WhatsApp Business will be in 2025. Having a clear picture will help you make an appropriate and sustainable decision in the medium term. Let’s take a look.
1. The connection between users and companies through WhatsApp will continue to strengthen
Do you know how many users of this platform specific database by industry log in with a business account every week? One billion!
“These users are reaching out to ask for help, to find products and services, or to purchase anything from high-value items to everyday products,” said Mark Zuckenberg, Meta’s CEO, at the inaugural Conversations, an annual conference aimed at businesses.
At that meeting, held last October, new features were announced to allow companies to offer a more personalized experience to their customers. So there will be interaction on WhatsApp Business for a while.
2. More and better integration with other platforms
As this is a highly-demanded and used application, developers are considering the best way to adjust their applications to make them compatible with WhatsApp. This will give them an advantage over brands like yours, which are looking for effective solutions for their sales management.
On Meta’s side, the path is already open: it has activated the WhatsApp Cloud API, to facilitate the creation of software that improves the experience and optimizes the response capacity to customers.
3. The elements that help you organize your chats are maintained
If there is one thing that will remain natural in WhatsApp Business, it is the options for organizing conversations and offering information. The profile section, automated messages, direct links, labels and the online catalog are indispensable allies to provide the best experience.
So, when choosing an app to manage conversations with your customers, consider how it leverages all of these solutions to help you increase your conversion rate.
4. You can be closer to your customers than you think
Thanks to the nearby businesses feature, a customer will be able to locate you more easily. Also, you will get on the radar of those who do not yet know your brand, but are looking for services or products similar to yours.
This is very useful if your business, for example, is located in a high-demand commercial area or in a tourist area.
5. Accessing configuration tools will be easier
A tab will be activated on the home screen to directly access these features, without following the usual route to which the application had accustomed us. This will make it much faster to manage the connectivity of Facebook and Instagram ads, or adjust your company profile.
6. Updating will be a constant
Seeing the new WhatsApp Business features is not a matter of chance. If there is one thing this application has going for it, it is its constant updating, lazy loading in wordpress designed to offer an increasingly optimal experience for all its users.
Zero spam: continue to guard against mass messages
There is one thing that WhatsApp developers are very keen on: preventing messages from becoming spam. In 2024, everything indicates that they will maintain this policy, which establishes levels for sending a maximum number of messages per day.
So you can take advantage of CRM tools to plan carefully how to send mass mailings without violating usage policies. With reports and metrics, you will know who you should contact.
Message opening rate remains high
If there’s one thing that tortures us, it’s the thought that our message will never be read, but that’s history with WhatsApp. It still has one of the most favorable opening rates in the sector: 98%. It’s a guarantee to continue with all your efforts to improve your marketing strategies through that channel.
As you can see, you now have more reasons dkb directory to incorporate tools that improve conversations with your customers and, of course, increase your profits.
WhatsApp groups remain useful
You can create and maintain these groups to share content, special promotions and news. It is an effective interaction channel to stay close to your loyal customers and convert leads, which will surely generate private conversations.
To get the most out of these groups, you need to generate and distribute content intelligently to prevent users from abandoning these spaces and promote favorable user experiences.